Project Overview

The Challenge: After noticing a consistent dip in traffic and conversions of the previous website, I began thiking of ways to streamline the checkout process for the website. After speaking with the founders of Taichou Club to get the green light for a website redesign, I began running a web audit of previous website to see there were any paint points for the user, and how to incorporate fixes in the redesign. The purpose of the redesign was to limit pain points for the customers, enhance Taichou Club's online presence, and drive conversions on the website. Facing stiff competition and the challenge of standing out in a crowded market, the brand aimed to improve its conversion rate while increasing organic search traffic.

Revamping the Website's Design: I revamped the previous website's design to create a visually appealing and intuitive browsing experience. The new design prioritized easy navigation, clear product categorization, and streamlined checkout processes to reduce friction and encourage conversions. Recognizing the growing importance of mobile commerce, I ensured that its website was fully optimized for mobile devices, providing a seamless shopping experience for users on smartphones and tablets. Compelling Product Descriptions and Imagery: Taichou Club invested in high-quality product imagery and compelling descriptions to showcase its unique designs and inspire confidence in potential customers.

SEO and Content Initiatives: I conducted thorough keyword research to identify relevant terms and phrases with high search volume and optimized its website content accordingly. This included optimizing product titles, descriptions, and metadata to improve search engine rankings. I also implemented a user-centered content strategy that focused on creating engaging blog posts, and other multimedia content related to the company’s niche, attracting organic traffic and building brand authority. From there I actively pursued opportunities to acquire high-quality backlinks from reputable websites within the industry, enhancing its domain authority and boosting organic search visibility.

Results: The implementation of these strategies yielded significant improvements in both conversion rate and organic search performance. The website achieved a notable 2.75% conversion rate, signaling a successful optimization of its website to drive sales and revenue. The website also received a 35% increase in organic search, indicating the effectiveness of its SEO initiatives in improving search engine visibility and attracting relevant organic traffic.

By prioritizing user experience enhancements and implementing targeted SEO strategies, I was successfully able to help Taichou Club elevate its eCommerce presence, driving conversions and organic traffic growth on its website.